Generation X Web Design Philosophy
At Generation X Computers our fundamental Design Philosophy is to create cutting edge, fast,
stylish, easy to navigate, affordable websites.
We believe that a website works best when it has a positive reason for existing...
... and because we specialise in providing web site design and new media solutions to small and medium sized
businesses, we realise that increasing sales, profits and competitive advantage are the most positive reasons for a website to exist.
We don't believe in being technically clever just for the sake of it
(although we can if you want us to be).
A good website is far more than a few clever effects and technical wizardry - it's about keeping things simple
but strongly focused, stylized but with a clear 'message', colourful but not distracting, effective yet affordable.
Generation X Computers is a company that offers professional consultation and a no nonsense approach to website design.
We will look closely at how best to convey the essence of your business, the most appropriate layout of the site,
ease of navigation, usage of and balance between graphics and text and even the quality and style of language and
expression used.
We believe that web-site creation should be more about Marketing than I.T.
(You wouldn't let your IT department design your next brochure so why put them in charge of designing your
website!)
Generation X Computers design web-sites that are effective at delivering the message and providing real benefits.
With our design and marketing experience we will customise your web-site to suit the needs of your customers.
In short we will not only design your web-site but also help you make money from it.
We know that a web-site is more than just words on a screen.
Generation X Computers web-sites are
- Affordable - by working from an office attached to our home in Ellesmere, Shropshire our
low overheads enable Generation X Computers to produce the highest quality work at very reasonable rates.
- Well Designed - so that your web site will stand out, and to ensure your web page looks
good on all browsers.
- Quick to download - typically most people wait just 11 seconds for a web page to download before
clicking away from it.
- Easy to read because most people initially scan a web page, and only read it slowly if something
attracts their attention.
- Optimised graphically for quickest possible download times. Speed and graphic content are
carefully balanced to ensure an attractive and fast web site. Photographic images and graphics are used
appropriately and optimised to reduce file size and ensure your web page loads quickly.
- Designed using the latest web design software, and extensively tested in a variety of
browsers to ensure full cross-browser compatibility and to ensure that the most important and appropriate search
engines carry your site. Thus your site can have the opportunity to enjoy a far greater audience than many other web sites.
- Have a high search engine placement which is perhaps the most important aspect of a website:
the ability of your potential customers to find you using a search engine. It determines how many customers and
potential customers are delivered to your web site.
Read more about Search Engine Optimisation here.
We know that what may work well in a printed brochure may not work on your website.
Generation X Computers offers bespoke web site design for each and every client. It is important that we understand what
it is your company does and know best how to reflect that by designing a bespoke web site rather than the use of templates. After all
the whole idea of a website is to generate new business and develop your current client database by showing the
features that make your company and your products unique.
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